Practical Element - Design Decision Proposals

My publication will be a guide on how to use Nietzschean philosophy to transcend morality and ethics in graphic design in direct opposition to Lucienne Roberts' Good. The following proposals for the design of my publication make it suitable for the project:

• The spine will be on the right, which will make it appear that the reader is reading the book backwards, which is important as it suggests they're un-learning something. This relates to Nietzsche's form of Nihilism as he believed that destruction was necessary in order to make way for creation.
• The contents of the book will be ordered in such a way that it makes some sort of sense when read with the spine to the left, as those incapable of transcending tradition are incapable of becoming the Ubermensch. For this reason when read with the spine to the left the book will read more as an explanation of how the research for my essay was undertaken.
• The publication needs to represent how Nietzsche's thoughts aren't based on traditional philosophy, and how they're generally seen as more accessible to the average person than the thoughts of most other philosophers because of this. For this reason I don't want the book to look overpoweringly academic at first glance, and so I intend to keep it quite short, hopefully under 50 pages.
• My essay will be written up in a separate book that sits within the main publication in a similar way to how hip flasks are jokingly placed in Bible's (below), as this then makes the essay fully readable regardless of if the main publication is read with the spine to the left or to the right. By separating it from the rest of the content it's also an expression of my own will to power by highlighting my own academic work.
• The layout of the pages will be based around a grid based on the golden ratio which reflects the acceptance that not everything can be understood by science that is also present in existential thought. For this reason, the book will be B format size (198mm x 129mm) as I've seen this size accommodates a golden ration based grid comfortably in my extended practice.
• The pages will include larger pull-quotes to break up the larger bodies of text, which differentiates it from most other academically-based books, avoiding the layout taking on aspects of the eternal recurrence.
• Aesthetically, the book will look quite old-fashioned to reflect the pastiche of the Ubermensch. This will be done by using serif fonts, bookbinding methods that result in an old fashioned look, and stock with an inconstant colour. All these things also avoid modernist principles which is a statement against the First Things First Manifesto in itself, as it was based on modernist ideology.

The ordering of the content will be as follows (spine to the right) for the publication to make sense when read both ways:

• Introduction
• Contents
• Analysis of 1964 Manifesto
• Analysis of 2000 Manifesto
• Analysis of 2014 Manifesto
• Discussion of Design For Life - Nigel Ball
• Discussion of 10 Footnotes to a Manifesto - Michael Bierut
• Discussion of the Effects of the 2102 Tobacco Advertising and Promotions Act
• Discussion of work by Edenspiekermann
• Discussion of work by Margaret Calvert
• Discussion of Car and Drinks Advertising
• Introduction to the Will to Power
• Introduction to the Ubermensch
• Introduction to the Eternal Recurrence
• Discussion of Quotes from Human All Too Human
• Discussion of Quotes from Beyond Good and Evil
• Discussion of Quotes from The Gay Science
• Discussion of Quotes from Thus Spoke Zarathustra
• A Copy of my Dissertation