Publication - Grid and Typographic Decisions

I wanted to use a fairly decorative blackletter font for the headings because the historical relevance of blackletter fonts is reflective of pastiche, and picking a decorative one goes against modernist principles. I looked at Teutonic and Germanica particularly, I chose Teutonic number 4 particularly because of it's mixture of decoration and weight.

 

 

 

I set a grid up using the golden spiral as a basis because it reflects existentialist thought because of links to unexplained natural beauty. The body copy is in Cochin because it's a traditional serif font but with a particularly low x-height which will make the text look less blocky and academic.

I decided that the pull quotes should be in a fairly modern sans-seif font so the aesthetic wasn't overly old-fashioned, as the idea of pastiche is to re-appropriate the past, not to purely copy it. I chose to use Quicksand because it also has a fairly low x-height and it's decorative features, which make it a suitable partner for Teutonic No4 and Cochin. 

None of the three fonts used are particularly common, so they back the idea of individuality and avoiding the eternal recurrence, things that wouldn't have been achieved had I chosen to use Helvetica, Futura, Garamond, Times, Didot etc etc.